TikTok viral lash-growing serum lands at Boots and already has 5-star reviews (2025)

Having a good mascara is one thing, but we're all coveting those longer and fuller lashes - this TikTok viral lash serum promises those results and it's now available at Boots

Whether you were born with it, have a health condition that causes it or had a bad experience with a lash technician, some of us aren't blessed with big, bold and full lashes. And while finding the perfect mascara can be a godsend for improving the appearance of your lashes, that doesn't make a change in the long run. Yes, you can use false lashes or get lash extensions to achieve your goal, but a viral growth serum took the internet by storm for its fast and noticeable results in getting you those long and luscious lashes without breaking the bank.

Moreover, this best-seller from TikTok Shop, which remains a viral cult classic, is now available to buy from Boots as of last week. And it's already making waves with Boots' beauty lovers, as the Glow For It Lash Growth Serum has already amassed five-star reviews.

READ MORE: ‘I’m 40 and I don’t have any wrinkles’– beauty lovers hail skin patches that 'banish crow's' feet

READ MORE: 'Sturdy’ waterproof gazebo slashed by 20% ready for bank holiday weekend hosting

The serum you've likely seen appear on your For You Page if you are always looking for beauty must-buys on TikTok. It caused a stir among beauty buffs for its easy application, budget-friendly price tag, and effectiveness as growing lashes faster and fuller.

Now available at Boots, the Glow For It Lash Growth Serum is a vegan, prostaglandin-analogue-free formula designed to deliver healthier, thicker, fuller, longer lashes. The peptide-powered serum is set to nourish and stimulate the lash follicle for visible results without the side effects of prostaglandin analogues.

The Glow For It Lash Growth Serum is also a Vegan Society and Leaping Bunny Approved and clinically tested to be kind and safe for the skin, making it a clear winner for those eager to get those enviable lashes without using harmful ingredients.

It works simply and conveniently for effective results; simply apply a thin layer of the serum to your lashline and the lashes—it can be used on both the top and bottom lashes. Perfect for being added to your ordinary skincare routine or used before bed to ensure optimal absorption while you're snoozing.

Retailing for £30, Boots customers have already rushed to praise this lash serum with five-star reviews. One rater beams: "I have been using this lash serum for the last year, and I can confidently say it's the best I have ever tried. I could not recommend it enough!"

Furhter love comes from this buyer who gushes: "I’ve tried many lash serums over the past few years and this is the only one that hasn’t darkened my skin where applied. I’m so pleased Boots has decided to stock it."

Another adds: "Genuinely the best Lash Serum on the market! Amazing founder & brand too. So happy they are in Boots!"

More accolades come from this fan who enthuses: "I bought a few months ago off their own website, the results are incredible and would definitely buy again. Recommend if you want thicker, healthier and longer lashes!! Also doesn’t contain those horrible nasties!!"

And a fifth shares their experience, writing: "I cannot thank this lash serum and brand enough for the enhancement, growth and overall progress I have seen in my lashes since picking up my first bottle last June. I used to wear lash extensions, which I felt ruined my lashes and almost pushed my lashes downwards with the weight of them, but decided to give this a try after seeing lots of amazing results from other users, and I'm so happy I took the leap! The girl who does my LVLs always compliments how much thicker and longer my lashes look, and it really shows after I've had my LVL done, or when I apply mascara in general. My lash girl is now recommending this to all of her clients! Just 5 stars all around, and I won't be without it!"

For those trying to save some pennies, you can buy the same lash serum for the reduced price of £24 thanks to this Beauty Bay sale. Or, for alternative lash growth serums, check out this UKLASH Eyelash Growth Serum for £30.40 on Amazon.